Why do we buy anime collectibles?

The title of this post is a question that I’m confronted with fairly often. Why do hardcore fans spend so much money buying anime collectibles, such as figures, plushies, and trading cards, when such things are relatively expensive, take up space, and all they do is “sit around and collect dust?”…

It’s been said that for material things, anime collectibles in this case, we never love the thing for what it really is – we love it for what it represents. So for figures, we don’t love the PVC material that’s been molded into a certain shape with certain colors, even though that’s what the figure is. Instead, we only love it as a representation of a character we love.

I know this sounds like a pretty obvious reason for why people buy anime or any other collectibles, but let’s go further. Collecting anime goods is quite unlike other collections that people get into, such as cars, stamps, and baseball cards. Anime collectibles entail a lot more personal involvement with the buyer and the item. People may like cars or stamps for whatever reason, but each individual car and stamp does not represent much more than a car or a stamp, while an anime figure comprises the personality and feelings of a character, at least in the minds of the fans. While people may love the hobby of car or stamp collecting in general and have a few favorites, I think it’s usually the anime fans who feel the most intimacy with the item they buy because it represents a person to them rather than an object.

For baseball cards, even though they represent real people, most collectors do not know the players personally though they may know about them and admire certain qualities they possess. But people who buy and love their anime trading cards, even though they represent fictional people, know and appreciate the characters’ personalities, inner feelings, fears, flaws, insecurities, likes, dislikes, etc., which are things we can often only guess at for real people unless we spend a good amount of time with them. So it’s almost like anime fans know the character as well as they know their friends and family, so that creates a stronger bond between them and the item.

Putting aside the great character development and intimacy that a lot of anime series have, another reason character collectibles are popular buys among fans is because they’re the only tangible forms that anime characters can have. Unlike movie actors or other popular “real people,” anime characters are strictly visual, either on the video screen or on paper, so they don’t have a physical existence in the world. Products like figures and plushies are the only means of giving fans a realistic, tangible, representation of fictional characters whom they love.

Collecting anime goods is often looked down upon because it’s likened to children buying toys and stuffed animals of their favorite cartoon shows; basically, people think it’s childish to indulge in stuff like that, and at least the children play with their toys, while the anime collectibles serve no purpose but to be looked at. But this is pretty hypocritical considering all the time and money average people spend on useless paraphernalia to display in and fancy up their homes. At least with anime collectibles, there’s that aforementioned feeling of intimacy going on between the collector and the characters that the items represent.

Well, on a final note, the reason I personally buy anime collectibles is simply because they make me happy. With each figure, poster, keychain, etc., that I buy, I’m buying a bit of happiness and contentment for myself. Since I’ve been relatively poor, I only buy the items I really want. Sure, the anime products I buy take up space and collect dust, but being surrounded by representations of things I love makes everyday more pleasant =) A lot of people are very materialistic, yet they don’t know what particular things really satisfy them. Even though anime goods don’t have a practical value that the average person can perceive, they provide plenty of spiritual contentment which, in the long run, can make life more comforting =)

(Konata vector used in this post is credited to Yamaro)

No Comments… read them or add your own.

  1. Liza says:

    I completly agree with you. My anime collection is really small(an Ichigo plushie, Pokemon figurines, a Yotsuba figurine, a Monoka plushie) but I really feel close to them because they have a value to me as an anime fan. I remember taking my Monoka plushie to school for a project and only my anime friends really understood the meaning behind Monoka while the rest just wondered why I wasted money to buy it.

  2. Toonleap says:

    I personally buy anime collectibles because they make me happy…

    and make my wallet very sad… :P

  3. Panther says:

    Well-written post but there is one flaw – you assumed that cars and stamps, used in your examples, have no feelings attached to them for the buyer/collector. There are. But like the way people do not understand why you like anime collectibles, it is the same with you and them.

    In short it is a passion like any other, but the biggest difference is how each character represents the idealization (ie. the ideal) of what we want to have around or look up to when we buy these figures/collectibles and put them on display. People might not understand until they actually watch the anime, and even then, they may dispute what you think on that particular character.

    • Edward says:

      Hey I think you should re-read his post. I just did and he makes no such assumption;his phrase was “does not represent MUCH MORE than…” which actually does imply there is something more than just the object just not a lot more!!!

      Very well written Yumeka-san. I just started to collect Anime figures and as I am selling another lot of things I had collected (in another life ;-) I have had the money and time to reallt indulge my desire BUT I found your blog as even I, a collector, do often wonder why I’m doing it, after all any type of activity like this is quite selfish and the money and time could go to more needy causes, however in the end the best justification for me is ‘It makes me happy’ and sometimes we just need that I think’!

  4. Yumeka says:

    @Panther

    Thanks for your input =) But I didn’t mean that cars and stamps don’t have any feelings attached to them for the buyer; only that the feelings are usually not as intimate because cars and stamps are not meant to represent anything beyond the objects that they are, while anime collectibles are meant to represent “people” (albeit, fictional ones). But of course, some collectors view their cars or stamp collections with as much passion as they would a real person, so I guess it’s all relative =P

  5. Koji Oe says:

    I really don’t know why I buy figures and other merchandise. I suppose I just like it, and think they look cool.

  6. Snark says:

    I apologize if this sounds rude, but I am of the opinion that this post isn’t really much more then an attempt to rationalize figure collecting. I understand that figure collecting is often seen as odd by most the world, but there really is no need to over analyze the act in order to justify the hobby to others. We collect figures simply because we either like the process of collecting, or we like how the figure looks, we need no further explanation beyond that.

    • Edward says:

      Well Snark the simple fact is that this hobby does attract a lot of negative criticism. I don’t know why but I bet a lot of devoted anime fans copy plenty of flak from both friends and randoms regarding their figures so some justification is sought by many collectors. Myself, well I copped a lot of really nasty comments form my own daughters (15 and 17) about it. I was even told to hide them when friends of theirs drop by as they are”uncool’ and “nerdy” and “a waste of money” that presumably is better spent on ‘make-up and ‘fashion’ hahaha. And mine are not the risqué type they are the Megahouse figures from ‘Bleach’, ‘One Piece’ and ‘Gintama’ and the Kotobukiya figures from ‘Harukanaru’. I thought that, bioth of them being quite arty, they would really dig them but not at all!

  7. Yumeka says:

    @Snark

    I agree that an absolute, singular explanation for collecting things isn’t necessary, since it depends on the person, but I wanted to make an attempt =P Since many people who are not collectors themselves don’t understand the feelings of those who are, I wanted to try and give some logical reasons for the hobby as best as I could, even if I don’t have to justify it to others.

  8. Jan Suzukawa says:

    >>A lot of people are very materialistic, yet they don’t know what particular things really satisfy them.

    Your statement that I quoted is very well stated. I think anime and manga-related “things” mean a lot to the people who collect them. Although I don’t collect figurines, I do put up a lot of anime posters on my wall for that “surrounded by what I love” feeling. And I also have a Bleach – Byakuya Kuchiki coffee mug. There’s nothing like having beautiful Byakuya to stare at with your morning coffee. ;)

  9. Eri says:

    Personally, I don’t buy anime collectibles because I don’t have the chance and the time to do so xD but if I could I would buy some figurines…

    It’s true that we don’t buy anime collectibles for their material but for what they represent but that’s not always the case. There has to be some people that may be unaware of anime’s existence (I pity you freaks -.-) but they still buy some random anime collectibles just because they admire the art of making them. For example, a random person buys a figurine of Ichigo just because he admires the way its creators made it such an amazing piece of art. Can you catch my drift? ;p

    As far as cars and stamps go, you insist that the difference between them and anime collectibles is that they don’t have feeling in them. Of course they don’t!!! How does a car have a personality? It’s just a means of transport! And stamps, same goes for them! They are just like card-postals in tiny version… One you collects cars is most of the times, obsessed with cars and thinks that having them is cool (I don’t say that it isn’t). Stamp collectors just admire how many variations of them exist. You can tour around the world just by looking at them. Stamps are just like fliers. They show locations or people. One would collect them just to boast for having them… Of course, that’s the case even for some anime figurines collectors.

    By the way, it’s quite irrelevant but I just came up with it: When someone has a room full of cars or something else (except anime-related stuff) we call him a collector. But when someone has a room full of anime figurines we call him a freaking, disgusting, filthy or whatever else OTAKU!!! Isn’t that unfair?

    Whoa! That’s the longest comment I’ve ever written and it gives me the creeps so I’d better stop somewhere here.

    Anyways I didn’t mean to argue with you I just wanted to point out my aspect of things. Thanks for sharing your thoughts with us and keep up your excellent work ;p

    • Edward says:

      Hey Eri
      I know a guy here in London who collected stamps since he was a little gremme and he has some worth £500,000.00 <_< (sic)
      So they mean a heck of a lot to some people for sure!

      Hey an anime figure (life size) sold recently at an auction in New York for something like $15 million US. So they are up there too @_@ I can hardly believe this but it's true. 15mil for a pvc statue of a male anime character (from Dragon Ball I think) jerking off :-O

  10. 2DT says:

    Can’t say I agree with the entirety of what you wrote, but this:

    “Products like figures and plushies are the only means of giving fans a realistic, tangible, representation of fictional characters whom they love.”

    This is good. I threw away all of my collectibles (except for DVDs) last year, but this is the direction I’ve been thinking in. If you’re fan enough to spend fifty dollars or more on a plastic statue, the escapism that makes you want to embody your favorite show is likely high.

  11. Alright, heres my 2 cents…this is coming from somebody who tends to collect more than just anime goodies.

    I’ve always believed/noticed that people collect different things for different reasons. You have collectors like most anime collectors (like you stated above). Then theres others who collect for the thrill of it, giving them a sense of accomplishment and that they have done something with their life and they have something to prove it. Others who collect items because of their value (like most baseball card and stamp collectors). Theres also the collectors who like to collect items for their nostalgia value, as they want a piece of the past that can no longer be. Theres the DVD, book, or CD collectors, their reasons are simple though, they just want a wide variety to choose from thats readily available when they want it. Then some people do it just to show off and have something to brag about. Then some collectors reasons can be a mix of the different reasons that I have stated.

    As for my anime collection, theres a few things I have actually bought because it features I character I truly adore. But much of my collection I tend to collect for other reasons, like just simply the joy of owning a piece of the series as a whole, as a way to showcase my love for it. I also enjoy it because of the sense of accomplishment, especially after getting my hands on a rare/hard to find item like my Magic Knight Rayearth Hikaru doll or my Sailor Moon S SNES game. I collect my anime DVDs and manga for these very same reasons, along with the liking of the idea of having my own personal library to enjoy whenever I like. I will also admit I have a habit of bragging about my collection, especially my Sailor Moon merchandise which is worth a fortune now.

    Theres also one other method of collecting I tend to follow. Not sure how many people go this route, but I buy items of practical use of something I like. When it comes to Hello Kitty goods I do this like a CD Player, band aids, pillowcases, shirts, keychains, a rug, towels, etc. The reason for this being a way for making ordinary items in life seem more fun and I like how its a simple way to express yourself, a way to standout among the crowds of people that all appear the same. Some people don’t like this idea because they will stand out, but I don’t mind, I always like daring to be different. Plus, seeing HK always puts a smile on my face and puts me in a good mood. Everytime I look at the time on my HK watch is an excellent example of this.

    I personally don’t get why anime collectors are looked down upon so much though. We just happen to get the shaft so easily just because anime looks so childish I suppose. Yet everybody collects something of something. Theres those who collect figures of cats, shot glasses, spoons from all 50 states, pinball machines, Betty Boop collectables, Barbie dolls, etc. Ah well, overal collecting all comes down to a psychological thing for some reasons i’ve said already….

    Well, theres my 2 cents of collections/collectors (Man, I just think too much sometimes. ><)

    • Edward says:

      Sailor, I know a guy in Japan and his wifes friend is a Hello Kitty fanatic! From the fron to the back door all you get is Hello Kitty EVEN THE WALL PAPER. What I like about this is that the woman is totally comfortable with herself and not afraid to show her eccentricity!

  12. May says:

    Ahora terminado de asistir a una convención de anime en mi ciudad,, me vi la necesidad de buscar este tema…

    Yo soy coleccionista de articulos de anime,, me he dado cuenta que hay diferentes tipos de coleccionistas,, aquellos que solamente coleccionan figuras (articulas,, semi articuladas y gashapones),, revistas,, cartas,, anime,, y aquel que colecciona de todo,, yo soy ese ultimo.

    Nunca me habia puesto a pensar porque es que colecciono estas cosas,, pero la verdad es que el tener una figura de Edward Elric me hace recordar lo mucho que me gusto la serie de FMA,, o tener el broche de transformación de las Sailor Star Lights de Sailor Moon o el D-Ark de digimon Tamer,, etc… el tener todos y cada uno de estos articulos me hace recordar lo bien que me la he pasado al ver esta creación del hombre (anime) que no es otra cosa mas que ocupar tu mente con cosas positivas.

    El tener este tipo de hobby es tan normal como querer coleccionar tarjetas de beisball o estampillas,, a final de cuentas algun día todo tomará un valor no imaginado,, pero hay estará una encrucijada,, VENDER o quedartelo??

  13. Edward says:

    People out theree watch way more childish stuff than some anime I’ve seen. What about ‘Samuri Champloo’ or some eps of ‘Bleach’.

    I think a lot of damage was done to anime when the Americans started dubbing them. We only watch anime in Japanese/English subs and then none of the authentic japanese pashion is lost. So much nuance is missing in the dubs, the actors just don’t eem to get it and convey the feeling that it’s just a job.
    Also Japanese place a lot of layers of meaning in their anime and aren’t affraid to tackle a lot of social issues in them as well. Im a devoted fan and I’m an old dude too. I remember how I felt watching the very first episode of ‘Bleach’ The hairs on my arms were on end. I watched it back to back 6 times that day. That was special. I’m not saying the whole show is but It’s not often that TV can give me that feeling for sure!
    Needless to say I got all the ‘Bleach’ Megahouse figures hahaha

  14. Edward says:

    Hey Yumeka-san.
    Thanks, that was fun :-D
    Domo Arigato
    Eddie

  15. Tom says:

    Why do you have a plant in this edge of your room? What does it do for you other than just sitting around and waiting for you to give some water to it? Why do you take care of your garden? Why having beautiful roses in your garden if you can do with the plants that grow naturally? Almost everyone has something they bought to have it sitting around somewhere with no other need than that. Why do you spent time to look at the sun before it goes down? Because you like to look at it. Why do you like to look at it? Because what you see makes you happy. Why do you have a Miro copy on your wall? You are looking at it. What else does it do for you? There is no other function here. We should really stop to over analyze things and to find reasons for everything. Yes, my figures are sitting around in my rooms and I’m always happy whenever I can look at them. They make happy and I am not looking for an explaination. Oh, sometimes I also buy figures from animes I don’t know – simply because I like the work itself without any other connection.

  16. William updike says:

    Just inhairated over 40 years of monga and anime. Looking to sell. Books, comics, VHS tapes, magazines. Help !

Leave a Comment

*